Conversational Marketing |
|
A recent emarketer article highlights the data overload that B2B marketers are currently experiencing. The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. A majority of the marketers surveyed indicated that less than half of the data collected is useful for making business decisions.
Conversational Marketing's portal for news and analysis focuses on building and sustaining one-to-one customer relationships.