In the over-crowded social media sphere, there is one major way to squeeze through to the world of your consumers, and that is by increasing your brand’s reach. The more social outlets you have to make connections, the better. And with the invention of Pinterest, your reach and creativity must increase to rise above the strong, prevalent images. It can be easy to think of Pinterest as solely a visual platform, with very minimal focus on captions. In fact, it’s common to see users simply use “.” as a the only copy, as you have to have at least some form of description to upload your pin. But this is a huge missed opportunity to further optimize your profile and your brand’s overall SEO. Here are 3 simple ways to get your pins seen by consumers, all while cross-promoting your website and other social media platforms.