Figuring out what you should be posting on social media in the weeks leading up to and even during a trade show is easy. Just put yourself in an attendees shoes and tweet and post information they’d find valuable before and during a show. Attendees top three reasons for attending trade shows and conferences no matter what the industry are: 1) To network 2) To see new products and services and 3) To be exposed to new information and ideas.

All you need to do then is be a source for this information, point them in the right direction and help them network. You can also include some helpful information on the venue and city where the meeting is to be held…and of course, what activities and promotions your company is participating in at the event.