Conversational Marketing |
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With an influx in digital media, social media and other channels, B2B marketers today have more choices than ever. While this makes it easier to maximize your marketing budget and company awareness during the customer buy cycle, it also can increase the chances for error. Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementations. Here are 10 of the most common pitfalls and how you can easily avoid them. 1. Silo mentality. Are the results...
Melissa is the marketing communications manager at Neolane, Inc., assisting with the public relations, customer reference, and analyst relations programs. In her spare time, Melissa is on the board of directors for The Publicity Club of New England.