Welcome to Conversational Marketing's portal for news and analysis on building and sustaining one-to-one customer relationships.

The evolution of conversational marketing requires an authoritative industry voice to help B2C and B2B marketers learn how to adapt their marketing strategy, tactics and approach to changing buyer behavior, channels and technology. The goal of this portal is to help marketers navigate this brave new world of marketing by providing best practices, news, latest trends and analysis on conversational marketing.



Latest Items

∞ 17 hours, 29 minutes ago

Conversational Marketing Rewind- May 18, 2012

This week's top conversational marketing stories: Three Tips for Getting Your Product on a Major Retailer’s Shelves - on Marketingprofs     This MarketingProfs article with over 101 social shares focuses on ways to get your product on a retailer’s shelf in the superficial sense. Digging deeper into it, you can...
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Updated lists

Featured

144 items curated by conversationalmarketing updated 17 hours, 29 minutes ago

In this list, Conversational Marketing readers can find the most recent featured articles, including a recap of each week’s most discussed posts...

Social Media

236 items curated by conversationalmarketing updated 1 day, 13 hours ago

Social media provides a platform for businesses to work from, gives consumers a voice, and helps bridge a connection between seller and...

Uncategorized

46 items curated by conversationalmarketing updated 1 day, 16 hours ago

Best Practices

210 items curated by conversationalmarketing updated 1 day, 16 hours ago

The "best practices" articles are primers on fundamental marketing elements, written to inform and engage Conversational Marketing readers. In this list,...

B2C

93 items curated by conversationalmarketing updated 1 day, 16 hours ago

Conversational Marketing readers can find valuable business to consumer related content in this list. We share and promote conversation on the latest...

Pinterest Marketing

26 items curated by conversationalmarketing updated 1 day, 16 hours ago

Pinterest is an unstoppable force and quickly climbing into one of the top social media platforms. As such, this list combiles information, news and...

SoLoMo

3 items curated by conversationalmarketing updated 2 days, 18 hours ago

Short for social-local-mobile, this term refers to a more mobile-centric version of the addition of local entries to search engine results. With the...

B2B

95 items curated by conversationalmarketing updated 2 days, 20 hours ago

Similar to our B2C list, Conversational Marketing readers can find valuable business to business related material. We gather the latest B2B marketing...

Marketing Automation

42 items curated by conversationalmarketing updated 2 days, 20 hours ago

The three key functions of marketing automation are the development and analysis of marketing campaigns and customers, management of marketing campaigns,...

Conversational Marketing

59 items curated by conversationalmarketing updated 3 days, 18 hours ago

Participate. Engage. Interact. Conversational marketing technology empowers organizations to build and sustain one-to-one lifetime dialogues with every...

Campaign Management

30 items curated by conversationalmarketing updated 4 days, 13 hours ago

Stay on top of all the latest tips and tricks to make campaign management a success by reading this list. Here, Conversational Marketing readers can review...

Email Marketing

63 items curated by conversationalmarketing updated 1 week ago

In this list, Conversational Marketing readers can find related news and posts to enhance their email marketing skills. We share and collaborate on the...


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